MANAGEMENT
The candidate should make a study of
the concept and development of management as science and art drawing upon the
contributions of leading thinkers of management and apply the concepts to the
real life of government and business decision making keeping in view the
changes in the strategic and operative environment.
PAPER – I
1. Managerial Function and Process:
Concept and Foundations of
Management, Evolution of Management Thoughts; Managerial Functions – Planning,
Organizing, Controlling; Decision making; Role of Manager, Managerial skills;
Entrepreneurship; Management of innovation; Managing in a global environment,
Flexible Systems Management; Social responsibility and managerial ethics;
Process and customer orientation; Managerial processes on direct and indirect
value chain.
2. Organisational Behaviour and
Design:
Conceptual model of organization
behaviour; The individual processes – personality, values and attitude, perception,
motivation, learning and reinforcement, work stress and stress management; The
dynamics of organization behaviour – power and politics, conflict and
negotia-tion, leadership process and styles, communication; The Organizational
Processes - decision making, job design; Classical, Neoclassical and Contingency
approaches to organizational design; Organizational theory and design –
organizational culture, managing cultural diversity, learning organization;
organizational change and development; Knowledge Based Enterprise – systems and
processes; Networked and virtual organizations.
3. Human Resource Management:
HR challenges; HRM functions; The
future challenges of HRM; Strategic Management of human resources; Human
resource planning; Job analysis; Job evaluation; Recruitment and selection;
Training and development; Promotion and transfer; Performance management;
Compensation management and benefits; Employee morale and productivity;
Management of organizational climate and Industrial relations; Human resources
accounting and audit; Human resource information system; International human
resource management.
4. Accounting for Managers:
Financial accounting – concept,
importance and scope, generally accepted accounting principles, preparation of financial
tatements with special reference to analysis of a balance sheet and measurement
of business income, inventory valuation and depreciation, financial statement
analysis, fund flow analysis, the statement of cash flows; Management
accounting – concept, need, importance and scope; Cost accounting – records and
processes, cost ledger and control accounts, reconciliation and integration
between financial and cost accounts; Overhead cost and control, Job and process
costing, Budget and budgetary control, Performance budgeting, Zero-base
budgeting, relevant costing and costing for decision-making, standard costing
and variance analysis, marginal costing and absorption costing.
5. Financial Management:
Goals of finance function; Concepts
of value and return; Valuation of bonds and shares; Management of working
capital: Estimation and financing; Management of cash, receivables, inventory
and current liabilities; Cost of capital; Capital budgeting; Financial and
operating leverage; Design of capital structure: theories and practices;
Shareholder value creation: dividend policy, corporate financial policy and
strategy, management of
corporate distress and restructuring
strategy; Capital and money markets: institutions and instruments; Leasing, hire
purchase and venture capital; Regulation of capital market; Risk and return:
portfolio theory; CAPM; APT; Financial derivatives: option, futures, swap;
Recent reforms in financial sector.
6. Marketing Management:
Concept, evolution and scope;
Marketing strategy formulation and components of marketing plan; Segmenting and
targeting the market; Positioning and differentiating the market offering;
Analyzing competition; Analyzing consumer markets; Industrial buyer behaviour;
Market research; Product strategy; Pricing strategies; Designing and managing
Marketing channels; Integrated marketing communications; Building customer satisfaction,
Value and retention; Services and non-profit marketing; Ethics in marketing;
Consumer protection; Internet marketing; Retail management; Customer
relationship management; Concept of holistic marketing.
No comments:
Post a Comment